Storefront vs Marketplace
Your shop and your discovery channel.
An Eleo Storefront is your direct online shop. The Eleo Marketplace helps customers discover and order from stores across categories. Use either or both where available.
The difference
Two surfaces, one connected catalogue.
The distinction is about customer acquisition and brand context—not separate back offices.
| Question | Eleo Storefront | Eleo Marketplace |
|---|---|---|
| Primary job | Give your business a direct, branded online shop | Help shoppers discover and order across stores and categories |
| Audience source | You share the link and build your own audience | Shoppers browse, search and compare within Eleo |
| Brand context | Your business is the destination | Your store appears within a multi-store marketplace |
| Operations | Connected to Eleo products, stock and orders | Connected to the same Eleo products, stock and orders |
| Availability | Available according to your Eleo plan and market | Available only in launched markets and for eligible sellers |
| Fulfilment | Owned by the merchant | Owned by the merchant; partners may be connected where available |
How they work together
Publish once, operate in one place.
Catalogue and order data flow into the Eleo Commerce OS, so selling online becomes the start of a connected operating system—not another disconnected tool.
Choose your channel
Start with the route that matches your market.
Create your direct Storefront, then add Marketplace discovery where it is available.