Your brand on the front. Our commerce OS underneath.
Launch a storefront, marketplace and mobile app in your own name — on the same platform Eleo runs its own brands on. You bring the brand and the merchants; the back office is already built.
Everything a commerce brand needs, wearing your name.
Not a reseller badge on someone else's product — the surfaces your customers and merchants touch are yours end to end.
A storefront and marketplace in your name
Your logo, palette, typography and copy on your own domain. Customers never see ours — the brand system is configuration, not a fork.
Mobile apps under your listing
iOS and Android built from the same codebase, shipped to the App Store and Play Store under your developer account and your icon.
Full programmeThe whole back office, already built
POS, inventory, orders, production, accounting, payroll, reporting — 20+ modules your merchants get on day one instead of a roadmap.
Payments and wallet on your rails
Your processor, your merchant accounts, your settlement. Even the in-app wallet carries your name rather than ours.
Onboarding built for a roster, not a signup form
Bring an existing merchant base: bulk-provision their stores, then invite each owner to claim theirs — no one starts from an empty account.
Your customers stay yours
Ownership and data portability are written into the partnership agreement, not left as an assumption. You can leave with your data.
Foodster is the second brand on this platform.
Eleo grew out of running Foodster — a food and grocery brand with its own app, storefront, wallet and kitchens. The white-label mechanics aren't a plan; they're what keeps that brand running.
Banks, fintechs and telcos
You already hold the merchant relationship. A branded business manager bolted to those accounts is what keeps it — and it makes every payment account stickier than a rate card can.
Franchisors, wholesalers and associations
Standardise a network on one branded instance: the same POS, stock and reporting in every location, with group-level visibility you can actually act on.
Consumer brands and aggregators
Run a customer-facing brand — ordering app, storefront, wallet, loyalty — without building commerce infrastructure. This is exactly what Foodster does.
Four steps, and a real person at each one.
We're taking a small number of partners while we productise this, so every launch gets our team rather than a setup wizard.
A scoping call
Who goes on it, which markets, which surfaces (web first, or web and mobile), and what the commercials look like. Usually a week to know whether it's a fit.
Brand and domain setup
We take your tokens — logo, colours, type, copy — and stand your instance up on your domain. The brand layer is configuration, so this is days, not a rebuild.
Your roster comes across
Bulk-provision the merchants or stores you already have, then run the claim-and-activate flow so owners land in an account that already has their data in it.
Launch, then share the upside
You own the relationship and the front door; we run the platform underneath. Commercials are a revenue share agreed per partnership.
What’s yours, what’s negotiated, what stays ours.
Worth agreeing before the contract rather than after launch.
Fully yours
Brand, domain, app-store listing, merchant and customer relationships, pricing to your merchants, support voice, and your data.
YoursAgreed per partnership
Which modules your merchants get, whether the consumer marketplace is in scope, mobile app posture, and how far the theming goes.
NegotiatedStays with us
The platform itself — infrastructure, security, compliance posture, and the roadmap. You get every release without maintaining a fork.
OursWhite-label, answered honestly.
What does a white-label instance cost?
Is this self-serve? Can I just sign up and rebrand it?
How long does it take to launch?
Do the apps go on the App Store under my name?
Who owns the merchants and the data?
Does anything still say Eleo?
Is this proven, or would we be the first?
Not a partner — just want to run your own business on Eleo? That part is self-serve, and you can start today.
See plans and pricing →Tell us whose brand goes on the front.
Email [email protected] with your brand, your markets and roughly how many merchants or customers you'd put on it. A real reply, usually within two working days.