Customer Intelligence

Eleo automatically segments your customers and tracks churn risk, lifetime value, and purchase patterns using RFM analysis.

RFM Segmentation

Eleo uses RFM analysis (Recency, Frequency, Monetary) to automatically group your customers into 5 segments:

How Segments Are Computed

• Recency — How many days since the customer's last order
• Frequency — How many orders they've placed (last 90 days)
• Monetary — How much they've spent (last 90 days)

Each dimension is scored 1–5. The combination of scores determines the segment.

Viewing Segments

Customer Detail Page

Open any customer and click the Intelligence tab to see:

• Segment badge (color-coded: gold = Champions, green = Loyal, amber = At-Risk, gray = One-Time, red = Dormant)
• RFM score bars (visual representation of each dimension)
• Churn risk score (0–100)
• Estimated lifetime value

Customer Analytics Dashboard

Navigate to Customers > Customer Analytics to see:

• Segment Distribution — Horizontal bar showing the proportion in each segment. Click a segment to filter the customer list.
• Lifecycle Metrics — Active, at-risk, and churned counts
• Key Metrics — Average LTV, orders per customer, days between orders
• New vs Returning — Ratio of first-time to repeat buyers
• At-Risk Panel — Top 10 at-risk customers by spend with direct profile links

Churn Risk

The churn risk score (0–100) indicates likelihood of a customer stopping purchases:

• 0–30: Low risk — active customer
• 31–60: Moderate — order frequency dropping
• 61–100: High — significantly overdue vs. usual cadence

Lifetime Value (LTV)

LTV is estimated total spend computed from historical order value, order frequency, and recency pattern.

Plan Requirements